About us
Building better nutrition tools.
We've watched food logging apps fail for years — 88% abandonment in the first week. We've seen marketing labels like "fresh" and "natural" mislead well-intentioned people. And we've felt the frustration of trying to make healthy choices when nutrition data is scattered across a thousand websites.
So we're building something different. Tools that meet people where they are — whether that's a dietitian coaching GLP-1 patients or someone grabbing lunch at Chipotle. Real data, no judgment, just easier choices.
What We Believe
Make it effortless
Healthy choices shouldn't require willpower or research. We build tools that make good decisions the easy default.
Be honest
No diet-culture guilt. No misleading labels. Just accurate, research-backed data that helps people make informed choices.
Serve everyone
Healthcare pros and hungry commuters alike. We build infrastructure for partners and apps for everyone.